growing your business

Your new business development programme, that we develop together, generates a pipeline of opportunities to provide a sustained, manageable and consistent level of growth.

What is your ambition, what is your dream? By setting business targets you are setting the point to which you want to take your business. This clearly informs the direction you need to take and the decisions you need to make. Proper forecasting allows you to organise and manage your business as you move towards your goal.

What we can say to engage customers and differentiate from competition, are there different items we want to emphasise to different audiences?

Identify new and existing leads and contacts, market sectors, channels, profitability – who can we create the strongest story for?

These are the elements we need as "front of house." We need a strong proposition and call to action on the website, aimed at the target audience. Digital marketing to boost visitors, and regular content updates. Introductory email, sales pack or pitch, and social media, PR communications, trade show events and networking.

What we need to support our pitch and is most appropriate for our customers. Market and brand positioning, sales presentation, product and price lists, brochures, catalogues, PR, sales promotions, POS and merchandising.

At a basic level, we had a plan, how have we done? But this is much more about precisely understanding the levers of your business, across product and offering, performance and process. Which levers do you need to pull and how hard? This leads to a greater "bang" for every pound you invest in your business, as you will know precisely what works and how well. Weekly status meetings, monthly progress reviews and a quarterly or half year formal evaluation against targets, will start an upwards cycle of performance improvement for your business.